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101 Best New York City Beauty Companies and Startups

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This article showcases our top picks for the best New York City based Beauty companies. These startups and companies are taking a variety of approaches to innovating the Beauty industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top New York City Beauty Startups

Data sourced from Crunchbase and SemRush.

Birchbox

Birchbox

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Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.

Scentbird

Scentbird

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Scentbird enables its users to choose and get supply of sample designer fragrances on a monthly basis before buying them.

Scentbird

Colgate Palmolive

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Colgate-Palmolive is a consumer products company that produces, distributes, and provides household, healthcare, and personal products.

Scentbird

Candid

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Candid helps people get the smile they’ve always wanted at a price they can afford.

Scentbird

Mented Cosmetics

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Mented is a luxury beauty company targeted to women of color.

Scentbird

Coty

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Coty Inc is a New York based beauty company with portfolios in fragrance, color cosmetics and skin care.

Scentbird

Hubble Contacts

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Hubble is a contact lenses maker and retailer.

Scentbird

Glossier

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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.

Scentbird

GlossGenius

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GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.

Scentbird

Ever/Body

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Ever/Body is a cosmetic dermatology provider of personalized and tech-enabled services.

Scentbird

Heyday

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Heyday is a skincare company offering customized facial treatments.

Scentbird

Prose

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Custom hair care made fresh in NYC with natural active ingredients

Scentbird

TULA

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TULA is manufactures skincare products.

Scentbird

Refinery29

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Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.

Scentbird

Hawthorne

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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.

Scentbird

Revlon

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Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.

Scentbird

GLAMSQUAD

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GLAMSQUAD is a next-generation, omni-channel beauty brand offering services as well as hair styling and makeup products.

Scentbird

Supergreat

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Supergreat is a beauty community of real people reviewing the beauty products that work for them.

Scentbird

Swivel

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Swivel creates a mobile app that helps black women find the perfect hairdresser.

Scentbird

Olivela

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Olivela is an online luxury retail platform with a philanthropic business model.

Scentbird

Sol de Janeiro

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Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.

Scentbird

Act+Acre

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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.

Scentbird

Priv

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PRIV is a mobile and web platform where clients can book vetted beauty and wellness professionals to their location.

Scentbird

Kior

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At home Medical Grade Laser Hair Removal Machine.

Scentbird

Glosslab

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Glosslab is a hygiene-first, membership-based NYC nail studio operator.

Scentbird

Ceremonia

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Ceremonia is a new modern haircare brand rooted in Latin heritage.

Scentbird

Westman Atelier

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Westman Atelier formulates makeup with clean ingredients and no-compromises integrity.

Scentbird

Shortcut

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On-demand hair services, massages, manicures and more for the home and office.

Scentbird

Womaness️

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Womaness️ develops and offers a collection of modern menopause products.

Scentbird

SANDOW

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Integrated media and technology platform for design and luxury industries

Scentbird

Huron.

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Huron is a skin care startup for men.

Scentbird

Standard Dose

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Setting the standard for holistic wellness through plants and experience

Scentbird

SPATE

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Trends prediction for marketers

Scentbird

Function of Beauty

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Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.

Scentbird

Soko Glam

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The most trusted lifestyle brand in Korean Beauty for customers, brands, and content.

Scentbird

Stowaway Cosmetics

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Stowaway Cosmetics offers cosmetics in different sizes for travel-sized makeup kits.

Scentbird

Carol’s Daughter

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Carol’s Daughter is a line of genuinely natural beauty products for the hair, skin, and body.

Scentbird

Snailz

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Snailz is a beauty booking app that sets appointments, read reviews, and pay through the app.

Scentbird

StyleCaster

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StyleCaster is a digital media and technology platform enabling users to share fashion, beauty and lifestyle-related topics.

Scentbird

Iluminage Beauty

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Iluminage Beauty develops high performance beauty solutions that individuals can use at home.

Scentbird

Haoma

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Haoma is a developer of natural cosmetic products intended to assist in the skincare process.

Scentbird

Kevyn Aucoin Beauty

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Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.

Scentbird

YouBeauty

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YouBeauty is an advisory platform for women, providing beauty, health, nutrition and psychology-related tips and advice.

Scentbird

IL MAKIAGE

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IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.

Scentbird

LookBooker

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LookBooker is an online booking aggregator for the hair and beauty industry.

Scentbird

Spontana

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Spontana offers an app where you can find out how good you look, rate images of others, and interact with people you like.

Scentbird

Plum Perfect

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Plum Perfect is an app that scans your selfie to find the best makeup shades for skin tone.

Scentbird

Caire Beauty

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Caire is a DTC skincare brand specifically formulated with the Caire Lab for women 40+.

Scentbird

Susteau

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Clean, conscious, concentrated personal care inspired by the future.

Scentbird

ClearForMe

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ClearForMe is a Developer of a database providing information about cosmetics.

Scentbird

BeautyBooked

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BeautyBooked provides users with 24/7 access to top salons and spas.

Scentbird

Repairogen

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Repairogen employs proprietary DNA-repair technologies to create advanced, scientifically-proven skincare products.

Scentbird

Tipster

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Tipster gives you personalized style advice from industry experts & tastemakers in fashion, hair, and beauty – anytime, anywhere.

Scentbird

Noshinku

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Noshinku manufactures hand sanitizers that protect skin and offer a clean, hydrating, and fresh sensation, without any oil residue.

Scentbird

Skyn Iceland

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Skyn Iceland is a skincare products company offering products that address the effects of stress on the skin.

Scentbird

Chrysallis

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Chrysallis is a U.S.-based operator of health and beauty businesses.

Scentbird

Enerskin

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Silone taping infused compression wear

Scentbird

SHOPGUIDE

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SHOPGUIDE is a marketplace bringing together in a single app products by fashion contemporary young designers from all around the globe.

Scentbird

Frizo

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Apps, Beauty, E-Commerce, Mobile, SaaS

Scentbird

MOI INC

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The Grubhub & opentable of the Beauty and Grooming Industry , browse, book pay and rate within seconds

Scentbird

WebOpenings

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Automated last minute appointments

Scentbird

Avon

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Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue.

Scentbird

All Beauty

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All Beauty is a skincare drink formulated to help hydrate and nourish you skin.

Scentbird

Saie

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Saie is a cosmetic company that offers a toxic-free cosmetics beauty brand and affordable and effective makeup.

Scentbird

Vixxenn

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VIXXENN enables elite hairstylists to provide premium quality hair products to their clients.

Scentbird

Love Wellness

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Love Wellness makes wellness and personal care easy by providing natural, organic solutions for vaginal health,metabolism, and more.

Scentbird

Beautini

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Beautini is a luxury on-demand beauty service company that provides a fun and enjoyable experience to groups of women.

Scentbird

Glow Recipe

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The destination for natural Korean beauty, curated by industry experts

Scentbird

Fresh

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Fresh is a retail company located in New York.

Scentbird

HelloAva, Inc

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Ava is a personal skincare consultant, powered by AI, deep learning and expert real dermatologists.

Scentbird

Nordic Oil

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Nordic Oil is your trustworthy supplier of high-quality CBD products.

Scentbird

MILK Makeup

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MILK Makeup is beauty essential supplier with new trend using high tech formula for the girl on the go.

Scentbird

Travel Beauty

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Travel Beauty offers a hyper-curated collection of beauty and grooming products from around the globe.

Scentbird

Credobeauty

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Credo Beauty is a cleanest indie and luxury brands around, and carry the largest collection of safe, non-toxic beauty products.

Scentbird

Charlottes Book

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A luxury resource for cosmetic health and wellness.

Scentbird

Curie Co

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Curie Co is a life science company that engineers enzymes and marine biomaterials to replace harmful and banned chemicals.

Scentbird

DermApproved

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DermApproved offers dermatologists’ advice on skin conditions, beauty concerns, treatment options, and non-prescription skin care products.

Scentbird

Allure

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Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more

Scentbird

Marc & Spring

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Marc + Spring sends personalized sales promotion details to its users via text messages.

Scentbird

MAC Cosmetics

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MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City .

Scentbird

MALIN+GOETZ

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MALIN+GOETZ is a cosmetics company that provides unisex skincare products and services.

Scentbird

Dossier

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The fair alternative to luxury perfumes

Scentbird

EOS Evolution Of Smooth

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EOS Evolution Of Smooth provides beauty products.

Scentbird

Makeover Solutions

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Makeover Solutions is a marketing company providing web-based virtual makeovers.

Scentbird

Kjaer Weis

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Luxury Make Up. Organic. Sustainable.

Scentbird

Hair Rules

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Hair Rules is dedicated to influencing, empowering, and educating others while providing their clients with the highest quality products.

Scentbird

Cherry Pick

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Cherry Pick is predictive intelligence for product development.

Scentbird

Maybelline

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Maybelline is a developer and manufacturer of cosmetics and beauty products.

Scentbird

COVETEUR

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COVETEUR is a luxury media brand focused on fashion, beauty, health & wellness, and travel.

Scentbird

Isla

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Isla is a beauty brand that aims to blur lines between skincare and make-up for a clean beauty future.

Scentbird

Very Good Light

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Very Good Light is a skincare publication that promotes a more inclusive definition of beauty.

Scentbird

NEST Fragrances

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NEST Fragrances is a core collection of scents created to fill one’s home with the essence of luxury, sophistication and beauty.

Scentbird

Potion

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Building the future of formulation

Scentbird

DevaCurl

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After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular curl care

Scentbird

Redamance

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Redamance is an artisan perfume line where each bottle is an homage and olfactive portrait of an overlooked woman from history.

Scentbird

Mario Badescu Skin Care

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Mario Badescu Skin Care is an online beauty supply store.

Scentbird

ERNO LASZLO

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ERNO LASZLO is a cosmetics company providing skincare treatments and products.

Scentbird

Figure 1 Beauty

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Fig.1 develops straightforward skincare system that seamlessly integrates with current routine.

Scentbird

Fur

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Fur is an online store that specializes in oil, stubble cream, silk scrub, mitt trio and bath drops.

Scentbird

Artist On Go

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ArtistOnGo is a marketplace that allows wellness and beauty artists to rent unutilized spaces in premium salons by the hour.

Scentbird

GLOU BEAUTY

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C2C marketplace for beauty products

Written by Mark Smith

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