101 Best New York City Consumer Goods Companies and Startups

July 24, 2021
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This article showcases our top picks for the best New York City based Consumer Goods companies. These startups and companies are taking a variety of approaches to innovating the Consumer Goods industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

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Top New York City Consumer Goods Startups

Data sourced from Crunchbase and SemRush.

Elevate Brands

Elevate Brands

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Elevate Brands buys consumer Amazon FBA brands and elevates them to their full potential.

AYR Wellness

AYR Wellness

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AYR Wellness aims higher for the wellness of our customers, through the power of cannabis.

AYR Wellness

Rent the Runway

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Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories.

AYR Wellness

Hungryroot

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Hungryroot is a provider of an artificial intelligence-powered personalized grocery service.

AYR Wellness

Clare, Inc.

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Clare is a next generation paint brand that’s completely reinventing the paint shopping experience.

AYR Wellness

Colgate Palmolive

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Colgate-Palmolive is a consumer products company that produces, distributes, and provides household, healthcare, and personal products.

AYR Wellness

The Farmer’s Dog

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A smarter, healthier pet food — delivered. #longlivedogs

AYR Wellness

Saks Fifth Avenue

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Saks Fifth Avenue was the vision of Horace Saks and Bernard Gimbel.

AYR Wellness

Harry’s

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Harry is a developer of an online platform used to sell shaving equipment and accessories for men.

AYR Wellness

Away

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Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

AYR Wellness

Care/of

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Care/of is a healthcare technology company dedicated to simplifying consumer health, starting with a fully personalized vitamin pack.

AYR Wellness

Pattern

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Pattern is a family of brands that inspire to learn, explore, and lay the foundation for a more present life.

AYR Wellness

Hubble Contacts

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Hubble is a contact lenses maker and retailer.

AYR Wellness

Glossier

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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.

AYR Wellness

Prose

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Custom hair care made fresh in NYC with natural active ingredients

AYR Wellness

Billie

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Billie is a wellness company that offers shaving supplies and body products.

AYR Wellness

Nutrafol

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Nutrafol is a nutraceutical manufacturer that formulates all-natural, drug-free products to improve hair growth.

AYR Wellness

Hawthorne

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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.

AYR Wellness

Public Goods

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Making healthy products affordable

AYR Wellness

Flaviar

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Flaviar, a spirits tasting club, offers a subscription service that helps members discover new liquor products through sample tasting packs.

AYR Wellness

Marquee Brands

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Marquee Brands is a brand acquisition, licensing and development company

AYR Wellness

Little Spoon

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Little Spoon designs products for a child’s most formative years, starting with a baby’s first bites.

AYR Wellness

Bespoke Post

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Goods and guidance, delivered in a monthly box of awesome – plus a full shop of uniquely cool products.

AYR Wellness

Quirky

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Quirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation.

AYR Wellness

The Sill

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The Sill offers ceramic planters potted with houseplants.

AYR Wellness

PepsiCo

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PepsiCo operates as a food and beverage company worldwide.

AYR Wellness

Ugly Drinks

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Ugly Drinks is a beverage company that makes drinks that has no sugar, no sweetener, no calories.

AYR Wellness

Caraway

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Caraway is on a mission to craft well-designed, non-toxic ceramic cookware.

AYR Wellness

Gilt Groupe

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Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.

AYR Wellness

Benitago Group

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Benitago connects with self-starting Amazon business owners who are looking to sell their businesses.

AYR Wellness

Nestig

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Nestig provides modern nursery essentials such as cribs and mattresses.

AYR Wellness

Spot & Tango

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Spot & Tango is an innovative pet health and wellness brand that provides dogs with fresh, human grade meals.

AYR Wellness

Coterie

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Coterie creates smart, innovative baby care products that make parents’ lives easier, starting with its high-performing diaper.

AYR Wellness

Tulu

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A last-foot platform enabling on-demand access to the world’s best products and services, all from the comfort of the building.

AYR Wellness

kencko

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kencko is a smart food company reinventing organic fruit and vegetable products.

AYR Wellness

Iris Nova

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Powering conversational commerce (SMS payments), customer service, email marketing, fulfillment, & delivery infrastructure for CPG brands.

AYR Wellness

Crown Affair

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Crown Affair is a haircare brand that specializes in luxury products, consumer goods.

AYR Wellness

Dormify

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Dormify is a direct-to-consumer, e-commerce, and retail brand that creates bedding and decor items specifically designed for small spaces.

AYR Wellness

Myro

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Myro is a plant-powered deodorant that’s better for you and better for the environment with ~50% less plastic used with every refill.

AYR Wellness

Act+Acre

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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.

AYR Wellness

Bravo Sierra

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Bravo Sierra is the military-native performance wellness company.

AYR Wellness

WearLively

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WearLively delivers bras and undies that blend high-style, comfort, and simplicity.

AYR Wellness

Scroll

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Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise.

AYR Wellness

By Humankind

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By Humankind is a personal care designed to reduce single-use plastic waste in their daily routine.

AYR Wellness

Omsom

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Omsom is a venture-backed CPG brand bringing proud, loud Asian flavors into American homes.

AYR Wellness

LOLIWARE

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LOLIWARE is an edible bioplastic company dedicated to replacing plastic with edible, hypercompostable materials.

AYR Wellness

Daytona Apparel Group

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Daytona Apparel Group designs, manufactures, and distributes basic apparel.

AYR Wellness

Walgreens

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Walgreens provides multi-channel access to consumer goods and cost-effective pharmacy, health, and wellness services.

AYR Wellness

EBY

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EBY is a membership-based company driving profits with purpose.

AYR Wellness

Sanzo

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Sanzo is the 1st Asian inspired sparkling water, using real fruit + no added sugar.

AYR Wellness

Sir Kensington’s

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Sir Kensington’s produces a line of natural and healthy gourmet condiments.

AYR Wellness

Made By Gather

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Made By Gather is a manufacturer and designer of small kitchen appliances and kitchenware brands for the modern consumer.

AYR Wellness

JUST Water

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JUST water is responsibly sourced, produced and packaged for improved environmental and community impact.

AYR Wellness

Mockingbird

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Mockingbird is a new baby gear brand on a mission to empower parents.

AYR Wellness

Judy

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Judy offers a collection of ready-kits for natural disasters and home emergencies.

AYR Wellness

8Greens

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8Greens is a health and wellness company for people with busy lives, who want healthy lives.

AYR Wellness

OOVA

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OOVA is a fertility diagnostic company that brings the accuracy of a clinic into your own home.

AYR Wellness

Xcel Brands

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Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.

AYR Wellness

Function of Beauty

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Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.

AYR Wellness

Birddogs

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Birddogs offers a pair of gym shorts with a built-in liner freeing men of the need to wear underwear.

AYR Wellness

Manicube

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Manicube’s mission is to make the lives of working women easier by revolutionizing the personal care services industries.

AYR Wellness

Tokinomo

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In-store advertising robots that bring CPG products to life at the shelf and increase sales by an average of 200%.

AYR Wellness

Apparis

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Apparis is a modern vegan fashion brand that prioritizes quality and craftsmanship.

AYR Wellness

Anheuser-Busch InBev

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Anheuser-Busch InBev is a brewer and provider of consumer products that has a strong, balanced portfolio.

AYR Wellness

Rare Edition

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Rare Edition is a collectible space for users to buy, sell, grade, and vault consumer’s collectibles.

AYR Wellness

Danone Manifesto Venture

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Danone Manifesto Ventures brings health through food to as many people as possible by partnering with entrepreneurs in the food revolution.

AYR Wellness

Upgraid

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Upgraid is a category-creating proactive healthcare company that helps people feel better without the use of synthetic chemicals.

AYR Wellness

effa

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Effa is the first world’s 100% renewable and recyclable toothbrush made of paper.

AYR Wellness

WRAY

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Ethical, green, well-made Fast Fashion

AYR Wellness

It’s By U

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It’s By U is a do-it-yourself arrangement kit with farm-fresh blooms, by subscription.

AYR Wellness

Cardalloon

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Cardalloon is the world’s first direct-mail and auto-inflating balloon surprise

AYR Wellness

Salesbeat

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Salesbeat uses big data & machine learning to eliminate stock outs of your favourite and most relied on brands, at supermarkets.

AYR Wellness

Chloe’s Soft Serve Fruit Co.

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Chloe’s Soft Serve Fruit is a company that serves ice-cream and frozen yogurt.

AYR Wellness

Outlines

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Outlines designs and manufactures sustainable home essentials.

AYR Wellness

ThermoSiv Technologies

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ThermoSiv Technologies offers innovative heating solutions.

AYR Wellness

Folia Water

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Folia Materials: chemically functionalized fibers at the low cost and large scale of paper mills

AYR Wellness

Holidog

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Holidog specializes in the fields of pet sitting, pet boarding, pet walking, giftbox, pet media, and startups.

AYR Wellness

Noops

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Noops is an omnichannel brand of better for you plant-based snacks

AYR Wellness

Nineteenth Amendment

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Nineteenth Amendment is a product development and production management platform for brands.

AYR Wellness

Fresh Bowl

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Fresh Bowl, a tech-enabled food brand, builds the first zero-packaging waste option for on-the-go meals.

AYR Wellness

Bomoda

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Based in New York and Shanghai, Bomoda makes China simple, clear, and profitable for the world’s best brands.

AYR Wellness

MealsForMiles

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MealsForMiles is a Meal Replacement Shakes To Fuel Your Body With 30+ Super Food Ingredients In 30 Seconds.

AYR Wellness

Koio

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Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies.

AYR Wellness

Squared Circles

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Squared Circles is a venture studio that focuses on operations, branding, capital, and talent.

AYR Wellness

The Pizza Cupcake

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The Pizza Cupcake offers a cupcake size round pizza that is filled with yummy Italian ingredients.

AYR Wellness

Harper Coats

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Harper Coats makes modern outerwear at accessible prices so customers can fall in love with winter again.

AYR Wellness

Aila

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Aila is an active wellness brand, creating superfood vitamin blends to support your active routine.

AYR Wellness

CaaStle

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CaaStle offers a fully managed service that allows retailers to offer Clothing as a Service.

AYR Wellness

Susteau

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Clean, conscious, concentrated personal care inspired by the future.

AYR Wellness

Sea Star Beachwear

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Sea Star Beachwear designs, manufactures and sells fashionable water shoes for men, women and children.

AYR Wellness

G-RO

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G-RO is the world’s first bag in a whole new category.

AYR Wellness

BARK

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Bark is the company behind BarkBox, a subscription-based e-commerce and content company for dog lovers.

AYR Wellness

Mouth Off

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Mouth Off is the first dissolving gum that actually gets rid of bad breath by cleaning away the bad breath molecules. Benefits last 4h.

AYR Wellness

Estee Lauder Companies

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Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes and hair care products.

AYR Wellness

Anson Calder

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Anson Calder makes innovative leather goods that add sleek efficiency to customers’ day-to-day.

AYR Wellness

the main tab

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The Main Tab is a highly curated wholesale website, connecting fine brands and boutiques on one main tab.

AYR Wellness

Casaza

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Casaza is a digital platform where you can shop products to renovate your home.

AYR Wellness

Noshinku

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Noshinku manufactures hand sanitizers that protect skin and offer a clean, hydrating, and fresh sensation, without any oil residue.

AYR Wellness

Ramy Brook

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Ramy Brook, LLC retails woman’s apparel.

AYR Wellness

SeaStraws

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Transforming hospitality through sustainable alternatives.

AYR Wellness

PLAY OUT APPAREL

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PLAY OUT APPAREL is an apparel and fashion company that specializes in design and distribution of gender-equal underwear and athleisure

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