101 Top Consumer Startups and Companies in Wisconsin (2021)

June 1, 2021
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This article showcases our top picks for the best Wisconsin based Consumer companies. These startups and companies are taking a variety of approaches to innovating the Consumer industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

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Top Wisconsin Consumer Startups

Data sourced from Crunchbase and SemRush.

Phoenix

Phoenix

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Phoenix designs and manufactures the highest-yielding neutron generators and commercializes nuclear technologies for practical applications.

Sellars

Sellars

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Sellars manufactures shop towels, disposable wipers, towel and tissue, and absorbents that are made with recycled fibers.

Sellars

Helpper

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A Belgian sharing economy startup for care services.

Sellars

Spectrum Brands

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Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company.

Sellars

Do Eat

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Do Eat is developing edible packaging to help reduce the financial and environmental burden of current trends in the food industry.

Sellars

Milwaukee Tool

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Milwaukee Tool is a manufacturer of heavy-duty power tools.

Sellars

Botanic Innovations

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Botanic Innovations produces oils, nutri powders and other derivatives from non-GMO fruits, vegetables, grains and herb seeds.

Sellars

Bomboard

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The BomBoard allows new enthusiasts to enjoy the thrills of riding the waterways of their choice when they want to.

Sellars

S.C. Johnson & Son

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S.C. Johnson & Son is one of the worlds leading makers of household brands.

Sellars

Eastbay

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Eastbay is a sporting wear manufacturer that provides shirts, shoes, and compression clothes.

Sellars

Hughes Equipment Company

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Hughes Equipment Company has manufactures and distributes stainless steel equipment for the food processing industry.

Sellars

Kwik Trip

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Kwik Trip provides convenience stores offer superior products at low prices in addition to consumer and commercial Credit Cards.

Sellars

Cherry

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Cherry manufactures industrial solutions and computer input devices such as keyboards, mice, switches, electronic controls, and more.

Sellars

Springs Window Fashions

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Springs Window Fashions supplies leading retailers and distributors with a complete line of blinds, shades, specialty treatments.

Sellars

FAB CBD

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Fab CBD is a provider of hemp-derived CBD products.

Sellars

Snugb, Inc.

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Snugb creates smart baby monitor to keep babies snug.

Sellars

Vortex Optics

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Vortex Optics is a sporting goods company offering rifle scopes, binoculars, and optical accessories

Sellars

Bemis Manufacturing

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Bemis Manufacturing Company is an American manufacturing company based in Sheboygan Falls, Wisconsin and is best known for its toilet seat.

Sellars

Overhead Material Handling

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OMH Inc. manufactures and distributes overhead crane systems for the heavy construction industry.

Sellars

Acurex Corporation

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Acurex Corporation is a manufacturer of products for complete energy efficient kitchen ventilation systems.

Sellars

Rockline Industries

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Rockline Industries manufacturers of coffee filters and consumer, health care, industrial and institutional wet wipes.

Sellars

Fairbanks Morse

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Fairbanks Morse worldwide leader in engine technology & manufacturing, provides diesel engines and generator sets for marine power.

Sellars

Remington

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Remington Products Corporation is a leading manufacturer and marketer of men’s and women’s electrical personal care appliances.

Sellars

NESCO

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Nesco is a manufacturer of metal-ware products, including roaster ovens, dehydrators, food slicers, and small kitchen appliances.

Sellars

Steinhafels Furniture

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Steinhafels Furniture is a retail company that offers home furniture and mattresses in Wisconsin.

Sellars

Mason Companies

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Mason Companies is a family-owned company that has been operating in Wisconsin’s Chippewa Valley for over 100 years.

Sellars

HellermannTyton Group

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HellermannTyton is a global manufacturer who offers high performance fastening, connecting.

Sellars

Greenheck

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Greenheck manufactures and distributes air movement, conditioning and control equipment.

Sellars

Silver Star Brands, f/k/a Miles Kimball Company

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Silver Star Brands is a retail company that offers brand management products.

Sellars

Walter Drake

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Walter Drake is a marketer of kitchenware, household products, calendars, organizers, health care items, gardening & outdoor decor.

Sellars

Aprilaire

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Aprilaire provides healthy air systems to maintain the indoor air quality in homes.

Sellars

Colony Brands

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Colony Brands, Inc. is one of North America’s largest, multi-channel direct-marketing companies.

Sellars

FNA Group

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FNA Group is a consumer goods firm that manufactures pressure washers and outdoor power equipment.

Sellars

Rayovac

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Rayovac has been at the forefront for its industry leadership in technology.

Sellars

Miles Kimball

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Miles Kimball is a leading service provider in the catalog business.

Sellars

Allen Edmonds

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Allen Edmonds began handcrafting Made in U.S.A. shoes in 1922 on the shores of Lake Michigan in Wisconsin. Today we continue this

Sellars

Plow & Hearth

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Plow & Hearth is a retail company providing garden, and outdoor and indoor living products.

Sellars

prolitec

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Prolitec is a consultation firm that focuses on integrating the use of fragrance in business strategies.

Sellars

Mathews Archery, Inc.

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Mathews Archery is a sporting goods company offering archery bows and cross-bows.

Sellars

E-Z Eat Enterprises

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E-Z Eat Enterprises develops devices that help disabled persons eat handheld foods.

Sellars

Quest Products

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Quest Products is a multi-faceted Consumer Packaged Goods company.

Sellars

Guy & O’Neill

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Guy & O’Neill is a Company Thier the premier manufacturer and developer of household cleaning and personal care products

Sellars

Gustave A. Larson

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Gustave A. Larson is a wholesale company offering heating, ventilation, air conditioning, and refrigeration products.

Sellars

Regal Ware, Inc.

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Regal Ware is a consumer goods company providing pots and pans.

Sellars

Dynamic Solutions Worldwide, LLC

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Dynamic Solutions Worldwide specializes in manufacturing technology-driven insect traps.

Sellars

Big Dot of Happiness

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Big Dot of Happiness offers party supplies, decorations, and themes.

Sellars

Carma Laboratories, Inc.

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Carma Laboratories is a consumer goods company providing lip care products.

Sellars

Mortgagebot

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Mortgagebot is now D and H and they provide financial institutions with software to facilitate mortgage application process.

Sellars

Pacon Corporation

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Founded in 1951, Pacon Corporation is the leading producer and marketer of Paper Products for Elementary Education.

Sellars

Pacific Cycle

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Pacific Cycle, LLC is one of the fastest growing branded consumer product companies in the United States.

Sellars

MRR Soft Inc.

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MRR Soft is a computer software company that provides e-commerce and e-learning software solutions.

Sellars

Kaytee Products

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Kaytee Products is a manufacturers of bird and small animal food.

Sellars

Bali Blinds

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Bali Blinds is a brand and registered trademark provides inspirational photography and educational articles.

Sellars

Andis Company

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Andis Company is a consumer goods company.

Sellars

Easy Comforts

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Easy Comforts is an online marketplace for consumer goods.

Sellars

Alliance Laundry Systems

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A Ripon, Wis.-based maker of commercial laundry equipment

Sellars

J&D Manufacturing

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J&D Manufacturing is a manufacturer & international distributor of ventilation and animal farm equipment products in Eau Claire, Wisconsin.

Sellars

Encapsys

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Encapsys is a chemical company specializing in microencapsulation products.

Sellars

Maysteel Industries, LLC

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Maysteel LLC specializes in designing, engineering, and manufacturing custom, precision, OEM sheet metal enclosures, cabinets, and metal

Sellars

American Orthodontics

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American Orthodontics is a manufacturer of orthodontic appliances with highest level of product quality and dependable delivery.

Sellars

Gerhard’s Kitchen & Bath Store

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Gerhard’s Kitchen & Bath Store is a retail company specializing in kitchen, bath, and remodeling supplies.

Sellars

Bell Laboratories

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Bell Laboratories is a manufacturer & supplier of rodenticides & other rodent control products for pest control & agricultural industries.

Sellars

Mercury Marine

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Mercury Marine is an automobiles company located in Fond du Lac.

Sellars

DHI Corp

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DHI Corp is a consumer goods company that offers home decor décor and plumbing products.

Sellars

Bruno Independent Living Aids

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Bruno Independent Living Aids is the provider of solutions for an independent lifestyle, strives to help improve the lives of people.

Sellars

Speedtech International

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Speedtech International is a manufacturer and fabricator of Hook & Loop Products and Specialty Fasteners.

Sellars

Great Lakes Renewable Energy

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Great Lakes Renewable Energy is a wood pellet manufacturer specializing in BBQ wood pellets.

Sellars

National Presto Industries

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National Presto Industries is a consumer goods company offering pressure cookers and electric appliances.

Sellars

Koss Corporation

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Koss Corporation The Original American Stereophone Company Hearing is Believing.

Sellars

Digital Intelligence

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Digital Intelligence is a leader in the field of computer forensic services and hardware.

Sellars

IEWC

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IEWC is a wholesale company providing electrical cable, wire management, and broadcast products.

Sellars

Adaptive Micro Systems LLC

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Adaptive Micr:o Systems is an electronic manufacturing company offering indoor led signs and outdoor led signs.

Sellars

Davinci Industries

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DaVinci Industries focus is to provide retail stores with dynamic merchandise display systems with built in tracking technology.

Sellars

Therma-stor

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Therma-stor is a consumer goods company that manufactures dehumidifiers and ventilation systems.

Sellars

WhiteLight Group

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WhiteLight Group is a provider of business application software and services.

Sellars

Grassland Dairy Products

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Grassland prides itself on providing quality products to kitchens of all sizes.

Sellars

MARTOR USA

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MARTOR USA is a manufacturer of high-quality knives and blades.

Sellars

GMI Solutions (Global OEM design and contract manufacturing services)

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GMI Solutions (Global OEM design and contract manufacturing services) is a supplier of electro-mechanical solutions, especially for OEMs.

Sellars

Weasler Engineering

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Weasler Engineering is one of the world’s leading manufacturers and distributors of mechanical power transmission products

Sellars

Warehouse Lighting

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Warehouse Lighting offers low-cost, energy-efficient lighting products.

Sellars

Mary’s Medicinals

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Best known is the developer of the award-winning transdermal patch, innovating at the intersection of engineering tech & horticulture.

Sellars

TriEnda Corp

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TriEnda Corp is one of the largest industrial plastics manufacturers in North America.

Sellars

ACS – Design.Construction.Integration

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ACS – Design.Construction.Integration is a construction firm providing factory automation systems and test equipment solutions.

Sellars

Verlo Mattress

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Verlo Mattress is a consumer goods company that offers mattress sets, sleep accessories, and bed frames.

Sellars

Kuryakyn

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Kuryakyn is a consumer goods company that offers motorcycle accessories.

Sellars

Western industries

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Western industries is a manufacturer of premium, private label finished products.

Sellars

Superior Support Resources, Inc.

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Superior Support Resources is a computer networking company providing enterprise solutions.

Sellars

Glue Dots International

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Glue Dots International is a manufacturer of consumer and industrial pressure sensitive adhesives in Germantown, Wisconsin.

Sellars

PDQ Manufacturing

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PDQ Manufacturing is a leading supplier of automatic car wash equipment, ancillary equipment for the car wash industry.

Sellars

Carlin Sales Corporation

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Carlin Sales Corporation is a wholesale horticultural supply company.

Sellars

Super Products LLC

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Super Products is an automotive company that manufactures industrial vacuum trucks manufacturing.

Sellars

Hamlin, Inc.

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Hamlin, Inc. is a manufacturer of sensor products and provides technical information on sensor information.

Sellars

Central Aquatics

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Central Aquatics is one of the world’s largest producers of high-quality aquariums, terrariums, foods, care products and more.

Sellars

Stamm Technologies

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Stamm Technologies is an IT company offering managed IT and computer support services.

Sellars

Seats

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Seats is a consumer goods company offering vehicle seating and accessories.

Sellars

EAGLE GRAPHICS

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EAGLE GRAPHICS is a full-service promotional marketing company for distributing promotional products and printing advertising materials.

Sellars

Chambers & Owen

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Chambers & Owen is a convenience store distributor company.

Sellars

Northern Labs Inc.

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Northern Labs, a full-service liquid product contract manufacturer.

Sellars

Fashion Angels

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Fashion Angels is a consumer goods company that provides DIY crafts and fashion accessories.

Sellars

Price Engineering

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Price Engineering is an engineering company offering hydraulics, electrical, and automation services.

Sellars

Power System Engineering

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PSE is a full service consulting firm for electric utilities, independent power producers and commercial and industrial electric users.

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