Booming E-Commerce Startups Shaping New York’s Digital Retail Landscape

January 25, 2024

Founded in or after 2020, the rapid growth and influence of emerging startups in the E-commerce industry quickly redefined the New York business landscape. By embracing digital solutions, these innovative ventures are elevating customer experiences in shopping, making their mark in a wide array of sectors, from beauty and cosmetics to IT and logistics.

This guide offers an insightful look into the dynamic startups that are reshaping the E-commerce industry in New York City. Despite their relative infancy, these ventures have already displayed remarkable ingenuity in their respective fields, demonstrating the area’s entrepreneurial spirit and the versatility of E-commerce in the present day.

Below, we have curated a list of exciting young companies with profiles that detail their founders, location, area of business, and a brief description of their operations. Join us as we embark on this fascinating exploration of New York’s startup scene in the E-commerce domain.

Makeup by Mario

Located in New York, this beauty and cosmetics startup have effectively combined e-commerce and lifestyle. With a product line inspired by two decades of cutting-edge makeup artistry, Makeup by Mario provides high-quality products designed to bring out the best in a person’s natural complexion and features. This startup strategically uses e-commerce to make their signature makeup techniques accessible to all, thus promoting diverse beauty standards. Check them out on Twitter, Facebook, and LinkedIn.


Situated in the hustle and bustle of New York City, Acquco has taken a differentiated approach by focusing on acquiring and growing Amazon Marketplace businesses. The unique startup platform was co-founded by former Amazon workers Raunak Nirmal and Wiley Zhang. At Acquco, e-commerce coalesces with retail and marketing, inviting a refreshing take on conventional business models. Find them on Facebook and LinkedIn.


The Lucky startup in New York enables retailers and omnichannel brands to work together, simplifying the online shopping experience. They allow consumers access to SKU-level data as they shop, offering an innovative approach to e-commerce. The founders, Nafis Azad and Sneh Parmar, utilize technology to facilitate better connections between retailers and their online customers. Check their Twitter, Facebook, and LinkedIn for more details.


Glimpse optimizes luxury short-term rentals as a sales and acquisition channel, partnering with brands to heighten their visibility. Co-founded by Kushal Negi, Akash Raju, and Anuj Mehta in 2020, Glimpse is based in New York and offers an innovative marketing approach for e-commerce. Visit their social media profiles on Twitter, Facebook, and LinkedIn.


ShelfLife, based in New York, is a food and beverage manufacturer that operates an ordering and communication platform. Founded by John Cline and Lillian Cartwright, this startup aims to increase transparency in the upstream supply chain. They are also on LinkedIn.


Umamicart, based in New York, is a delivery service that curates Asian products and ingredients for culinary lovers. The platform carries a wide array of items from meats and seafood to grains and snacks. This startup was founded by Andrea Xu and can be found on Twitter, Facebook, and LinkedIn.


Batch, an iOS App Clips-based startup, provides QR code-driven software to streamline the shopping process. Their platform, headquartered in New York, enables customers to quickly order or replenish products. Check out their Twitter and LinkedIn profiles for more information.

Moolah Kicks

New York-based Moolah Kicks offers women’s basketball footwear that supports female athletes. Learn more about them on Twitter, Facebook, and LinkedIn.


Dispense, based in New York, offers a unique blend of e-commerce, SaaS, and software services to empower cannabis dispensaries. You can find them on Twitter, Facebook, and LinkedIn.


Yardline, headquartered in New York, provides e-commerce sellers with various tools and services that allow them to improve operations, promote business growth, and increase profitability. This innovative startup is also on Facebook and LinkedIn.

Forum Brands

Forum Brands, based in New York, is an e-commerce business acquisition platform. They merge technology with e-commerce knowledge to turn Amazon FBA businesses into household brands. Their team, including Alex Kopco, Brenton Howland, and Ruben Amar, can also be found on LinkedIn.

In conclusion, these New York-based startups illustrate the significant role of E-commerce in a range of industries. While new, these companies are contributing to technological advancements in how we shop and do business, making them worth watching as they continue to revolutionize the E-commerce landscape.

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