Exploring San Francisco’s Human Resources Startups Transforming the US Industry

January 27, 2024

At the heart of every thriving business is an efficient human resources department. As the HR field continues to evolve, a host of dynamic startups founded in 2020 or later in the San Francisco area are leveraging technology to reinvent traditional HR practices. From companies aiming to revolutionize HR data management to those simplifying payroll complexities, these newer players in the market are turning heads. Here’s a deeper look at some of the most promising human resources startups in San Francisco.


Eden, co-founded by Guy Morita, Joe Du Bey, and Kyle Wilkinson, offers all-in-one people success and workplace software to modern organizations. With endorsements from famed investors, this startup is shaping up to be a game-changer in the HR, IT Management, and SaaS industry. You can keep up with their journey on Facebook or @edenworkplace on Twitter.


As the number one Employment API, Finch, co-founded by Ansel Parikh and Jeremy Zhang strives to help organizations access directory, payroll, and benefits data across various HRIS systems. Finch is changing the way companies manage employee data in the Developer APIs, Employee Benefits, FinTech, and Human Resources industry.


Agora, co-founded by Geoffrey Tisserand and Miles Hobby, is a compensation platform that uses data-driven methods to help companies manage employee pay structure. Their services encompass various sectors, including Employee Benefits, Financial Services, FinTech, HR, Productivity Tools, and Software. Stay updated with Agora on Twitter at @agoracomp.


Catering to the increasing demographic of remote workers, Gable, co-founded by Liza Mash Levin and Omri Haviv, provides flexible, local workspace solutions. Gable is redesigning the concept of conventional workplaces in the Human Resources industry. You can follow their journey on Facebook or @gable_inc on Twitter.

Terrain Analytics

Co-founded by Mark Jacobson and Riley Kinser, Terrain Analytics aims to reinvent location analytics for corporations, focusing on acquiring the top talent around the world. This startup is paving new ways in the Analytics, Commercial Real Estate, Enterprise Software, and HR sector.


Atlas, founded by Karen Serfaty and Paula Alcala, offers a comprehensive tax and gross income management system. Atlas is making strides in maintaining contractor’s compliance with local government regulations working for US and foreign companies. Follow Atlas on Facebook and @heyyatlass on Twitter.


With a focus on top-quality remote software engineers, Insquad, founded by Alex Svinov, is a solutions-driven IT services company. They excel at scaling development teams quickly and efficiently with their proprietary AI-vetting algorithm. Follow Insquad on Facebook.


SupportFinity, founded by Moe Nada, offers a complete hiring experience. The platform helps businesses find high-quality talents worldwide and manage B2B services from a single spot. Follow SupportFinity on Facebook and @supportfinity on Twitter.


Circle, co-founded by Joanna Zhu, and Shawn Magee, is innovating the job market with its short video platform aimed at product demos. Circle stands to bring about exciting changes in the Human Resources, Productivity Tools, Recruiting, and Video sectors.


Backed by renowned MIT professors like Greg Bybee, Joshua Angrist, and Parag Pathak, Avela advances equity in education by empowering school districts with software and services. The company offers tools to facilitate transparent and equitable talent placement across various educational sectors. Follow Avela on Facebook and @avelaeducation on Twitter.


Finally, InterviewVector, founded by Aashish Mittal and Sachin Mittal, is an Interview-as-a-service platform that provides on-demand, pre-vetted interviewing panels. The startup is making strides in modernizing recruitment and interview processes in the HR sector.

In conclusion, while each of these startups offers unique solutions and brings its own unique spin on traditional HR practices, they all share a common vision of leveraging technology to revolutionize the way human resources are managed in corporations. It will be interesting to watch their evolution and the impact they will have on the HR industry, as they continue to find innovative uses for their products or services in various HR-specific scenarios.

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