Incorp vs ZenBusiness: Which Should You Choose?

February 7, 2022
Photo by Green Chameleon on Unsplash

If you’re looking for an online service to help you create an LLC, one of the leading business formation services – Incorp or ZenBusiness, is a fantastic place to start.

Both are high-quality LLC creation services with a good overall value rating, and they both strive to support all sorts of entrepreneurship.

This comparison of ZenBusiness vs. Direct Incorporation looks at their pricing and features, focusing on how they stack up against one another. Other considerations include customer service quality and purchase procedure details to assist you make a better educated decision for your company.

Are These LLC Websites a Good Investment?

Using either Direct Incorporation or ZenBusiness to incorporate a compliant organization is a guaranteed bet. Both firms are well-known, with thousands of favorable customer reviews and a sterling reputation.

Despite the fact that both Direct Incorporation and ZenBusiness are industry favorites for LLC creation, ZenBusiness emerges as the clear victor. Direct Incorporation, on the other hand, provides a beneficial set of tools like as trademarking and professional site design.

Due to its balanced cost-benefit ratio of low prices and wide service packages, ZenBusiness has a substantial competitive edge over other businesses. By picking them, you may form your own LLC for only $49, which is about $100 cheaper than Direct Incorporation’s initial package.

Direct Incorporation is a good option to ZenBusiness if you can afford to spend extra. But first, let’s look at the fundamental distinctions and similarities amongst them.


Hiring LLC online services like ZenBusiness or Direct Incorporation is one of the most dependable solutions for professional yet economical LLC creation. Both are capable of handling the tedious aspects of the LLC registration process. Not to add that many internet providers’ overall cost is far lower than attorney charges.


Both handle order processing rather quickly in terms of swift LLC creation. Whether you pick ZenBusiness or Direct Incorporation, both may register an organization in a few of days while adhering to state regulations.

Registered Agent Service

Direct Incorporation and ZenBusiness both fit the bill if you want your firm to not only create an LLC but also designate an LLC registered agent. They are comparable in terms of free registered agent service coverage, which is included in all service packages, but they differ in terms of the trial time. Direct Incorporation is only free for six months, but ZenBusiness is free for a year.

Additional Services

Each has a full set of LLC services that may be added to any membership for an additional charge. They go through some of the more complex aspects of running a business, such as obtaining an EIN, expanding through overseas certifications, and so on.


In a more concentrated Direct Incorporation vs ZenBusiness comparison, such as one that focuses on LLC formation packages, it’s much easy to pick a winner. ZenBusiness is clearly the better of the two, offering to handle the entire LLC formation procedure for only $49, whilst Direct Incorporation charges $147 to launch an LLC.

A tiered subscription scheme is used by both LLC business creation services. You may pick from three ZenBusiness packages: Starter ($49 + state fee), Pro ($199 + state fee), and Premium ($299 + state cost).

Direct Incorporation offers four different formation packages: Standard is $147 plus state fees; Premier is $297 plus state fees; Elite is $429 plus state fees; Venture is $873 plus state fees.

While a $49 registration is more appealing to many enterprises than a $147 service, other entrepreneurs delve beyond the surface-level evaluation of cost. However, even in these situations, ZenBusiness is the better choice. Their bundles are just more well-balanced, particularly when it comes to feature choices.


Both services are well-suited to forming a new LLC, putting them among the top LLC services accessible today.

Since its inception in 2003, Direct Incorporation has aided over 80,000 clients, giving it a well-deserved reputation as a trustworthy firm.

ZenBusiness first opened its doors in 2015, yet despite its infancy, the firm has been steadily growing. They’ve already helped thousands of people, and by 2024, they hope to have formed one million LLCs and companies.

Ease of Use

It simply takes a few minutes to set up a new company entity with ZenBusiness. Despite a few upsells and third-party offerings, the service is rather quick in general. All you have to do now is choose a formation package and fill out some basic information.

Direct Incorporation also has a leg up on the competition when it comes to the ease of forming an LLC, with extensive guidance and FAQs for each stage. Their redesigned LLC website is user-friendly, and the absence of upsells or third-party offers never ceases to impress.

Which Should you Choose?

The truth is that there is no such thing as a universally ideal internet service because each company’s requirements are unique.

However, if your primary aim is to form an LLC with a reputable supplier, both Direct Incorporation and ZenBusiness are well worth your time, as our ZenBusiness vs Direct Incorporation comparison shows.

Incorp should be your first choice if you plan to employ their logo, site design, or trademark services and value price and service transparency, as well as simple purchase forms.

On the other hand, if you want to obtain a company for the lowest feasible price and value outstanding client feedback, ZenBusiness is the way to go. If you’d rather have a ZenBusiness registered agent for a year and are interested in continuous LLC management, we propose ZenBusiness.

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