Jiten S: be willing to take calculated risks, as entrepreneurship often requires making bold decisions with uncertain outcomes.

May 22, 2023

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Tell us about yourself?

I’ve worked within digital for the past 12+ years within agencies. Google Squared qualified in digital marketing and leadership; I would classify myself as a T-shaped digital professional focusing on all off-site and on-site digital channels, customer retention, machine learning technology, strategy, and future innovation.

What lessons has being an entrepreneur taught you?

Being an entrepreneur can teach many lessons, including The importance of perseverance and resilience, as starting and growing a business can be challenging and filled with obstacles.

The need for adaptability and flexibility, as the business environment is constantly changing, and entrepreneurs need to be able to adapt to new circumstances. The value of effective communication and the ability to sell your ideas to others.

The importance of having a clear vision and strategy for the business and the ability to execute that plan. The need for strong leadership skills and the ability to manage and motivate a team.

The significance of self-discipline and time management as an entrepreneur often has to balance multiple tasks and responsibilities.

The significance of being willing to take calculated risks, as entrepreneurship often requires making bold decisions with uncertain outcomes.

If you could go back in time to when you first started your business, what piece of advice would you give yourself?

Start networking as early as possible, as building relationships with other entrepreneurs, investors, and industry experts can be invaluable to the success of your business.

Be willing to take risks and embrace failure, as these are an inevitable part of the entrepreneurial journey and often lead to valuable learning experiences. Be open to feedback, and be willing to pivot your business model if necessary.

Make sure that you have a solid business plan and financial projections in place before seeking funding.

A lot of entrepreneurs find it difficult to balance their work and personal lives. How have you found that?

Long working hours: Entrepreneurs often have to put in long hours to get their business off the ground and keep it running.

This can make it difficult to find time for personal pursuits or family and friends. Lack of boundaries: Entrepreneurs may find it difficult to set boundaries between their work and personal lives, leading to work encroaching on personal time.

It is important for entrepreneurs to find ways to balance their work and personal lives in order to avoid burnout and maintain a healthy work-life balance. This can be achieved by setting boundaries, delegating tasks, scheduling regular time off, and making sure to take care of one’s mental and physical health.

What is the inspiration behind your business?

The main reason was a desire for financial independence or to escape the 9-to-5 grind of a traditional job. I have always thought and have a belief in the potential of a new technology or product to disrupt an existing market.

What do you think is your magic sauce? What sets you apart from the competitors?

Presentation design is a unique business. Everyone can design a presentation, but it’s difficult for everyone to design an engaging and modern presentation.

Our team with visualizer takes each slide in the process of research and designing it to target the particular audience. We just don’t make the presentation beautiful. We deliver the right information in a short way.

How have you found sales so far? Do you have any lessons you could pass on to other founders in the same market as you just starting out?

Sales is a slow process. It takes time for the actual conversion. First, you need to bring the potential customer to your door. You need to first show what’s on the plate and then finally try to sell the best thing from the plate which is suitable for them.

In short, you should have a great website that is different from your competitors. Then you need to bring relevant traffic to your website. It can be done from SEO or paid ads.

What is the biggest challenge you have faced so far in your business, and how did you overcome it?

The biggest challenge in the market is to generate leads. You will get a lot of one-time projects. But your focus should be on the retainer account, the client who can be with you for the next 1 year. You have to focus on networking through LinkedIn.

🇺🇸 What can the government do to help grow and support the startup ecosystem in the US?

The government can play a crucial role in supporting and growing the startup ecosystem in the United States.

Providing funding and resources for research and development: The government can invest in R&D to support the growth of new technologies and industries, which can help to create new opportunities for startups.

Providing funding for incubators and accelerators: The government can invest in programs that provide resources and support for early-stage startups, such as coworking spaces, mentorship, and seed funding.

🇺🇸 The United States has a tonne of great startup ecosystems. Are you part of one? What benefits have you gotten from the startup community you’re part of?

Our target clients are from the United States. We provide services to US clients. We are not part of any program currently from the USA>

🇺🇸 What do you think the future holds for American startups?

The future of American startups is uncertain, as it is influenced by various factors such as economic conditions, technological advancements, and government policies.

However, some trends and predictions that may shape the future of American startups include an Increased focus on sustainability and social impact:

As consumers and investors become more conscious of environmental and social issues, startups that focus on sustainability and social impact may see increased demand for their products and services.

Remote working opportunities: Remote working and virtual collaboration tools have been increasing in popularity as a result of the COVID-19 pandemic; startups may consider having a remote working strategy as a part of their business model.

And finally, if people want to get involved and learn more about your business, how should they do that?

Suppose you want to learn more about our business and services. You can submit a form on our website. We will be happy to discuss this with you on a Zoom call.

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