Now, more than ever, startups are becoming an essential component of the growth of the industry, specifically in the realm of marketing. Marketing is a dynamic industry where startups can find numerous opportunities to innovate and bring fresh solutions to existing challenges. Boston, known for its rich historic value and high concentration of education and research institutions, is also becoming a hub for promising startups. This article will discuss a selection of marketing startups from Boston, Massachusetts that started in 2020, or later.
These startups were chosen for their innovative methodologies, impressive performance and their potential of defining the future of the US marketing industry. They are offering services varying from Artificial Intelligence, E-Commerce, and marketing automation to machine learning and information technology. In spite of the COVID-19 pandemic stirring up the business sector, these startups have managed to thrive and are poised for more growth.
Their location in Boston has a strategic significance. Massachusetts, and particularly, Boston, has been nurturing and encouraging their growth, providing them with resources, ample opportunity and networks to grow their ventures. Let’s delve into these promising startups and what they offer.
Founded by George Khachatryan and Victor Kostyuk, OfferFit operates in the areas of Artificial Intelligence, Machine Learning, and Marketing Automation. Their Automated Experimentation Platform is designed to accelerate testing and learning and thus helps businesses use their customer data effectively. More about OfferFit can be found on their LinkedIn page and their updates are regularly posted on their Twitter handle @OfferFit.
Because Intelligence, a Boston-based startup founded by Ashland Stansbury, offers a Canva-like content automation platform. Their SaaS platform helps ecommerce stores create unique, dynamic product page experiences. They provide assistance to marketers to create and add unique content to each product page without any coding knowledge. You can learn more about them on their LinkedIn page and by following their Twitter handle @BecauseApp.
Trender.ai, founded by Betsy Bilhorn in 2020, is a unique startup that provides an application that recommends productive actions to take for better reach and engagement over all social media platforms. Follow them on Facebook and Twitter or connect with them on LinkedIn for more info.
Andrew Fraine founded ContentPro, a marketing tool that operates as a Chrome Extension to help writers create quality content. The tool provides suggestions by analyzing and comparing to an archive of company blogs.
Founded by Michael Yenke, Vertigo Real Estate Ventures offers unique real estate investment services. They employ specialized data and marketing tactics to locate unique properties. You can follow their LinkedIn profile for more updates.
Founded by Rick Kenney, Leading Lights specializes in advertising and digital marketing. For more information, follow their LinkedIn page.
Birch Social, founded by Nathan Bishop, transforms small businesses into imaginative brands that tell world-building stories. They specialize in all things social media and Gen Z. Stay updated by following them on Facebook, Twitter, and LinkedIn.