Revolutionizing Finance: Spotlight on New York-Based US Startup Innovations

January 25, 2024

New York City has a long history of being a hub for finance. But recently, it has become a new hotspot for fintech startups – all set to revolutionize the finance industry with innovative solutions. The startups highlighted here have been founded in 2020 or later and are making a significant impact in the finance industry with their groundbreaking ideas and services. Let’s take a look.

The tech scene in New York has always been vibrant, but the pandemic has only accelerated growth within this sector, particularly for those operating in finance. According to recent studies, 40% of the $33.9 billion raised globally by fintech companies from venture capitalists, private equity, and capital markets in 2020 were contributed by US-based fintech companies.

New York alone is home to over 100 fintech unicorns, startups that have been valued at over $1 billion, and is ranked third globally in terms of investment in fintech after Beijing and San Francisco. In this article, we take a closer look at ten promising finance startups in New York, ranging in focus from payment processing and personalised wealth management, to Insurtech and credit services. Without further ado, here are the top ten finance startups in New York.


Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs to launch compelling consumer products and features quickly, driving more revenue and increasing digital engagement and financial literacy for their customers.Array was founded in 2020 by Martin Toha and Phillip Zedalis and its investors include Battery Ventures, General Catalyst, and Nyca Partners. Follow them on Twitter @ArrayPlatform.


New York-based fintech startup Imprint was founded in 2020 and is building the future of payments, rewards, and loyalty services. You can follow them on Twitter @ImprintPayments.


Founded by Alex Ehrlich, Percapita is a financial wellness platform that aims to close the gap between financial services and individual financial needs, focusing on financial storytelling and aspiration.


Alinea offers an innovative investing platform for playlists and stocks, featuring fractional investing, commission-free trades, and a minimum investment as low as $1. The New York-based startup was founded in 2020 and already boasts impressive online presence. Follow them on Facebook here.


Founded by Stuart Winchester, Marble is an insurtech startup which offers a digital wallet and loyalty platform for insurance. It also offers a platform where users can organize all their policies in one place, compare rates and find the right policy for them. Follow them on Facebook here.


Founded by Alexandre Laplante, Ben Doran, and Tim Flannery, Passthrough develops a platform that automates the subscription process for private funds, simplifying and streamlining investor acquisition. Follow them on Twitter @PassthroughInc.


Treasury is a fintech VC firm that supports founders by providing funding and connection opportunities. The firm serves its members by hosting remote summits, groups, and events for founders and leaders in fintech. You can know more about them on their LinkedIn page.


Public Benefit Corporation Sparrow focuses on tolling students with their finances. Their platform allows users to search and compare personalized student loan offers, adding transparency and efficiency to this process.

Advocate Technologies

Providing insurance compliance services and risk management advice, Advocate Technologies uses technology to keep loan portfolios safe.


Founded by Eli Polanco and Philippe Legault, Nivelo is a finance startup that provides infrastructure for next generation payments, powering fintech platforms through safe and faster payment solutions.

FLIT Invest

Last but not least, FLIT Invest is an automated impact investing app that allows users to align their investments with their values. They aim to enable everyone generate both measurable environmental and social impact and financial returns.

These startups represent only a fraction of the fast-growing fintech industry in New York, but their ingenuity and unique approaches demonstrate the depth and breadth of the innovation occurring in this space.

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