Rising Residential Industry Stars: Innovative US Startups Hailing from New York

January 28, 2024

The residential industry has seen a spark of innovation and development due to new startups revolutionizing the space. From home building platforms to home health care services, these startups in the residential industry are drastically changing the way we live and work. Incepted in 2020 or later, these startups are redefining the real estate market and residential living in New York, New York.

Despite the challenges faced in the real estate market due to the COVID-19 pandemic, these startups have risen to the occasion, providing innovative solutions to navigate the new normal. Offering a wide range of services from property marketing to workforce management, these New York City startups are making a significant impact in the residential industry.

Here’s a rundown of ten remarkable residential industry startups based in New York City, their operating industries within the residential space, their founders, and an overview of their unique value propositions.

Welcome Homes

Founded by Alec Hartman, Ben Uretsky, Jesse Mauro, and Marc Hartman, Welcome Homes aims to streamline the entire home construction process by offering an online platform that provides seamless land selection, home customization, and construction services. Welcome Homes is located in the heart of New York City. You can follow them on LinkedIn and Twitter @HomesbyWelcome.


Mayell offers comprehensive residential real estate services, including property detail and marketing and neighborhood area facility details. They are also known for their excellent home rental detail services. Find out more on their Facebook page and LinkedIn profile.

Vertical Real Estate

Vertical Real Estate is changing the game of real estate marketing and leasing by offering various services, including interior design, professional photography, comparative market analysis, pricing recommendation, and more. Visit their Facebook page and LinkedIn profile for more information.

Length x Width

Specializing in both commercial and residential real estate, Length x Width offers comprehensive services ranging from short-term furnished rentals to corporate relocations. Connect with them through their LinkedIn profile.


Stayland caters to diverse lodging needs such as vacation rentals, temporary accommodations, and unconventional living spaces. They also provide property management software ecosystems. Learn more about them on LinkedIn.


Fulfilling the dream of accessible vacation homeownership, Summer reduces the upfront and continued costs of ownership and provides ease in managing vacation homes. Connect with them on Facebook, LinkedIn, and Twitter @startsummering.

Reverence Care

Founded by Lee Hudson Teslik, Reverence Care combines healthcare and technology to revolutionize care operations by setting a new standard in workforce management. Reach out to Reverence Care on LinkedIn and Twitter @ReverenceCare.


Mily redefines the realms of family and real estate by catering to residential needs with an innovative experience-oriented approach. Visit Mily on their Facebook page and LinkedIn profile for more details.


Onboard specializes in employee relocation and community analysis to ensure successful relocation processes. Find more about Onboard on their LinkedIn profile.

Pro Touch Cleaning Services

Providing top-tier home and commercial cleaning services, Pro Touch Cleaning Services brings cleanliness and hygiene to residential and commercial spaces. Connect with them on their Facebook page.

Utopia Homes

A true reflection of its name, Utopia Homes makes homeownership accessible through their unique “Rent, Earn and Own” Program. The socially impactful real estate technology company is committed to turning the American dream of home ownership into reality for many. Learn more about Utopia Homes on their Facebook page, LinkedIn profile, and Twitter @UtopiaBuy.

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