San Diego’s Rising Stars: Exceptional E-Commerce Startups Redefining US Industry

January 27, 2024

San Diego, a well-known tech and startup hotbed, is cultivating a new generation of companies risen from the ashes of 2020. These startups have tuned to e-commerce as a way to bridge gaps in the market, and flourish in the current economic climate. This article will showcase these new companies, and the innovative ideas they bring to the forefront of the e-commerce industry.

E-commerce, arguably the fastest changing industry worldwide, is an arena in which these newly-minted startups strive to create a significant impact. Whether it’s selling cars or connecting plant enthusiasts, all the featured startups here leverage e-commerce to create marketplaces that benefit their customers and communities.

Here, we explore some of the most promising startups born in or after 2020 and headquartered in San Diego, California. These companies are transforming traditional online buying and selling practices and introducing new products to the market.

Cars & Bids

Cars & Bids is an e-commerce platform started by Blake Machado and Doug DeMuro. Cars & Bids is positioned to be a yardstick in the e-commerce industry. Follow their journey on Linkedin.


Blossm is a green paradise venture for plant enthusiasts to buy, sell, and trade plants. Dive into the green world with Blossm on Linkedin and Facebook.


HiGift is a one-stop-shop for fashion, accessories, health, beauty, food, drink, gaming, and other categories. Get connected with HiGift on Linkedin and Facebook.


Hakkai, a seller of aquascape starter kits and aquatic plant fertilizers, also provides design workshops. Join their aquatic world on Linkedin and Facebook.

Passion Tree Hard Seltzer

Find out what’s brewing with Passion Tree Hard Seltzer on their Facebook and Linkedin pages.

Opel Solutions

Opel Solutions is making significant strides in the fields of Digital Marketing, E-Commerce, UX Design and Web Development. Follow their progress on Facebook and Linkedin.

Hidden Craft

Hidden Craft is a secretive brew and food hotspot that you’ll have to reveal for yourself. Uncover more about them on Linkedin.


Founded by Susan Kaplan, Packagerz is a solution for protecting your packages right from your front porch. Keep track of their exciting journey on their Facebook and Linkedin pages.

Lively Root

Started by Jon Ewing, Lively Root brings the green revolution to your doorstep. Catch up with this eco-friendly venture on Facebook, Linkedin and @livelyroot.


CORRIDAR is leveraging technology to create a seamless shopping experience in the field of E-commerce. More can be found out about the company from its founder, Chance Roth.

Del Duero Wines

Del Duero Wines is an e-commerce platform that brings the finest Spanish wines to the American palate. Discover their vintage collection on Facebook and join their grapevine on @delduerowines.

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