San Francisco’s Cutting-Edge Fashion Startups Redefining US Style Landscape

January 28, 2024

Treading the entrepreneurial path is no small feat but doing so amid a global pandemic is even more daunting. Despite such challenges, these San Francisco, CA, based startups have not only emerged from the tumultuous state of the world but also pushed the envelope in their respective industries. We explore some exciting startups that incepted in 2020 or later, in the fashion industry.

San Francisco, known for its tech innovation and entrepreneurial spirit, has recently seen a surge in fashion startups as well. These companies aim to disrupt the traditional fashion industry by harnessing the potential of technology. From B2B fashion marketplaces to sustainability-forward resale platforms, we’re seeing a fascinating mix of creativity and trends.

Now, let’s take a look at some of these platforms that are adding a dash of ‘fashionable’ to the tech scene of San Francisco.


Trendsi, a fashion B2B marketplace, stands out as it empowers sellers by providing end-to-end solutions for their businesses. This startup was founded by Ella Zhang, Maddie Davidson, and Sherwin Xia. From sourcing inventory to managing risks, Trendsi integrates technology and logistics to offer a complete business platform for small vendors. Find them on LinkedIn, Twitter, or Facebook.


Futuremood is revolutionizing the sunglasses industry with their mood-enhancing range. Their Halochrome Lenses promise to alter your mood scientifically. They are on LinkedIn and Facebook.


NFTYCO blends the worlds of fashion, gaming, and blockchain by creating rare and unique digital assets for gamers, collectors, sneakerheads, and designers. Connect with them on Twitter, Facebook, or LinkedIn.


Launched by former Flexport executives Kate Alexander, Ram Siddarth Radhakrishnan, and Vishnu Nair, SILQ aims to empower global manufacturing with local expertise. It specifically serves the apparel and home furnishing industries. Visit their LinkedIn for more.


Scout, developed by Anton Lin, is an all-in-one workflow tool for alternative assets. They plan to expand their engineering team and scale up. Check them out on Twitter, Facebook, and LinkedIn.


Storey is a unique platform that enables users to manage a digital closet, track the resale value, and avail resale services for unwanted clothes. Founded by Nicole Kobilansky and Tak Fung, find more about them on Twitter, Facebook, or LinkedIn.

Heny Star

Heny Star, founded by Thomas Johannes, is a bold fashion brand that’s catering to the chic and contemporary audience. Connect with them on Facebook or LinkedIn.


PulpoAR entrances the beauty industry with an easy to integrate Virtual Try-On solution, increasing online sales while enhancing user experience. Co-created by Buğrahan Bayat, Onur Candan, and Rayan Godoi, find them on Twitter, Facebook, and LinkedIn.


Founded by Pritika Mehta and Simarpreet Singh, SockSoho is a brand that has been crafting the future of fashion. Visit their Twitter, Facebook, or LinkedIn.

Fomo Store

Fomo Store, led by Mofid Ansari, uses artificial intelligence to develop unique real-time fashion designs. Find them on their Twitter, Facebook, or LinkedIn.


Archive was founded by Emily Gittins and Ryan Rowe. They have created a convenient space for brands to incorporate secondhand merchandise into their businesses. Further info can be found on their Twitter, Facebook, or LinkedIn.

Each of these innovative startups has contributed to the resiliency, creativity, and adaptability that characterizes San Francisco’s startup scene today. They showcase the fusion of technology and fashion, leading to a sustainable and more exciting future.

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