Often, sports bar entrepreneurs find it difficult to attract huge audiences all year and maintain a consistent income flow. Knowing which sports bar promotions actually work gives you a fighting chance to stay in the green all year.
Host Private Parties
Sports stadiums use luxury boxes to provide fans with an inclusive experience privately and away from the crowd. These are enticing to many people because it’s easier than getting 20–30 tickets together, and your group won’t have to deal with the average sports hooligan. You can take a page from these franchises and cater to large groups by offering private parties.
It’s a straightforward tactic to create extra cash since many of your guests may wish to throw birthday parties or watch a sporting event with their friends in private. You may utilize the area as alternative walk-in seating when there are no bookings in the party section.
Hold Featured Tournaments
Hosting major tournaments is a common sports bar marketing strategy. Tournaments will get people through the door and keep them there longer. Since everyone likes playing games, declaring that there will be rewards for winners increases the number of participants who want to partake in the contests. You can opt for something standard like a trivia night or invest in a multi-sport simulator. A field goal-kicking competition or a long drive contest will entice many to give your establishment a shot.
Sponsor a Local Team
No matter where you live, local sports leagues and teams could use a little extra cash to purchase equipment or handle travel expenses. Sponsoring one of these teams allows you to create several walking billboards for your establishment.
Developing promotional strategies centered on the community helps your company develop personal ties with residents. Backing your community demonstrates your values and may urge individuals to swing by.
Cater to Non-Sports Fans
While your key demographic is fanatics who eat, drink, and breathe sports, you shouldn’t neglect folks who have no interest in sportsball. Even though there are sporting events throughout the calendar, there will be a rough stretch between June and August that won’t draw much attention. Consider offering specials during sluggish sports months to attract both sports lovers and non-sports fans searching for economical, high-quality cuisine.
Aside from discounts and alterations to your menu, giving local musicians an avenue to perform in front of a live audience will appeal to music lovers. It’s a win-win situation because you can entertain your customers while they get their feet wet by playing around an audience.
Trying these sports bar promotions that actually work can help you separate yourself from the litany of restaurants in your local area. When there are many options for foodies to choose from, you’ll want to be on their shortlist every time they go out. You can be if you give these ideas a go.