Sudhir Sahu: We help enterprise B2B companies meet Data Privacy compliance and prevent Synthetic Fraud losses.

May 26, 2023

A QUICK INTRODUCTION ABOUT WHAT YOUR COMPANY DOES/YOUR VALUES/MISSION.

 
Data Safeguard helps enterprise B2B companies meet Data Privacy compliance and prevent Synthetic Fraud losses.

Data Safeguarders live by core tenets that drive our values and define our existence. We strive to be the best team and company globally while being good corporate citizens.

Data Safeguard’s mission is to answer the universe’s call to solve ever-changing Data Privacy challenges and prevent Synthetic Fraud.

TELL US ABOUT YOURSELF?


Sudhir Sahu, Data Safeguard’s founder and CEO, is a serial entrepreneur with IT engineering and MBA background, founded the company in June 2021. During the pandemic, when companies were shutting down and economy wasn’t supporting business growth, Sudhir partnered with his co-founders (Elliott Lowen, Keertana Suresh, Lee Nocon, Praful Parekh and Swarnam Dash) to start a journey that seemed difficult every step along the way.
Sudhir traveled to different parts of the world to gain first-hand experience of the hacker community, understand their usage of technology to collect and mine personally identifiable information, combine different data elements to create Frankenstein identities and mode of business operation. Sudhir is committed to detering hackers from stealing personally identifiable information and preventing financial crimes.

IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?

 
Data Privacy breaches and Synthetic Fraud losses increased significantly during pandemic, raising series A and expanding product and engineering teams to onboard/help additional customers would have helped us grow faster.

WHAT PROBLEM DOES YOUR BUSINESS SOLVE?


Data Safeguard helps enterprise B2B companies meet Data Privacy compliance and prevent Synthetic Fraud losses.

Data Safeguard was started to enable global as well as small and medium- sized customers to meet Data Privacy compliance, avoid paying hefty penalties and deter the hackers from stealing PII data elements and creating havoc in consumer’s lives. Global penalties are over already $10B and increasing, Data Safeguard is the global solution to this global challenge.

Sudhir takes special interest in the Synthetic Fraud solutions to protect the financial institutions from significant losses caused by Frankenstein identities. Global Synthetic Fraud losses are over a trillion and increasing, Data Safeguard is the global solution to this global challenge.

WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?

 
Customer aspect – I have been helping financials services and healthcare customers for 20+ years and they have been loyal to me, I have benefited from these customer relationships and have learned a lot in life. Realizing they have a challenge I could solve is inspiring for me.

Team aspect – As we made progress and the products started to prove themselves, watching our global team put in their best effort to find a solution that didn’t exist earlier in inspiring for me.

Both these aspects drive my inspiration everyday to work smarter and harder to make Data Safeguard successful.

WHAT IS YOUR MAGIC SAUCE?


Our patent pending, hand coded AI models and algorithms are empowered by Cognoscible Computing Engine®. The hyper accurate CCE® helps resolves previously unsolvable technology challenges with Data Privacy and Synthetic Fraud challenges that are humanly impossible.

Our competitors have a single solution that resolves the B2C Data Privacy challenge by redacting PDF documents on their website.

Data Safeguard has the Enterprise On-Premise, Enterprise Cloud, Customer API, Marketplace API and eCommerce product channels. We can redact PII data in real time data sources (Email/Chat/Web Form/Web Log), historical data sources (databases, data lakes) and individual files (doc/ppt/exl, csv and pdf) with 94.5% accuracy of detecting, identifying, confirming, tagging and redacting PII data elements.

WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?


Grow Data Safeguard into a global company, help customers around the globe, expand team bases around the globe. Ensure our employees and customers are happy with our products.

WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?


Our biggest challenge has been achieving hand coded hyper accurate AI models that could solve previously unsolvable technology challenges.

We didn’t change course, we kept on course until our R&D helped us achieve the solution.

No one had previously solved this problem, there are no previously developed models available, there are no previously developed annotated test data.

We had to annotate the test data, we had to hand code the AI models and algorithms and bring it all together to make it work successful in the most complex data environments.

HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?


People with Data Privacy and Synthetic Fraud background find our cause for the society inspiring and buy into our vision.

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