The changing of the seasons can be a busy time for businesses. Many retailers start swapping out last season’s themed products for items that reflect the new time of year. If your store always seems to have trouble getting items like these to sell, here are some tips to help you promote seasonal items in your retail store.
Time Your Drops Strategically
The success of your business’s seasonal items depends on your timing and how you market them. Don’t wait too far into the season to change out your retail store’s products and start promoting your seasonal items. Otherwise, you risk losing out on customers who are excited to start shopping for these products. However, it can be detrimental to your previous stock if you drop seasonal products too early. For example, you could end up with a surplus of leftover spring-themed items if you start displaying summer products too quickly. Consider timing your seasonal drops around the same time your competitors do so you can keep up with local trends.
Create Eye-Catching Displays
When promoting any type of product in a retail store, it’s important to evaluate how you’ll display it. You can play into the seasonality of your products by decorating your displays with themed items. For example, if you’re promoting a new line of swimwear for summer, you could create a seasonal display with everything your customers need for a summer vacation, such as sunglasses and other accessories. Displaying similarly themed items can also result in upsells, as customers will be more likely to purchase these items together.
Prioritize Seasonal Marketing
Marketing is another key factor in the success of limited-time products. Build anticipation for your retail store’s seasonal products’ debut by previewing items through emails, social media, in-store posters, and more. The more excitement you can build surrounding your products, the more likely they will sell when you make the seasonal swap. If your retail store obtains any trending seasonal items, such as the latest summer hat fashion, these are perfect items to promote to build anticipation. You could even consider holding a seasonal promotion to encourage more purchases. These types of sales are ideal when you’re trying to clear products at the end of a season to make room for the next wave of items.
As we transition from season to season, remember these tips for promoting limited items in your retail store. With the right preparation, you’re sure to have a successful seasonal launch.