Hotels have notoriously high bounce rates on their booking websites. However, if your booking rates are lower than normal, you may want to know why so you can address the causes of the issue. Keep reading to learn some of the biggest reasons guests aren’t booking rooms at your hotel.
Your Rooms Are Outdated
One of the biggest reasons potential customers will choose one hotel over another is due to a difference in amenities. If your hotel’s website features outdated pictures of your rooms or your amenities and appliances aren’t up to par with other hotels in your area, customers will choose the hotel with updated rooms. Pay attention to the signs your hotel room interiors are outdated and upgrade appliances, carpets, and bathroom features if they look or feel old. Don’t forget to take new pictures of your rooms to advertise on your website so customers will get an accurate idea of the rooms and their features.
Your Prices Are Too High
It can be difficult for businesses to be flexible with pricing, especially when facing labor shortages and dealing with current inflation concerns. However, hotel guests are notorious for comparing hotel prices and amenities when booking a room. If you can anticipate upcoming events in your area that will attract new guests, consider partnering with the company behind the event to offer discounted room rates for an extended stay. This can help you lower rates while guaranteeing new customers.
They Aren’t Familiar With Your Brand
If you own or manage a small or medium-sized hotel, it can be difficult to compete with the larger, more well-known hospitality brands in your area. However, you can use your hotel’s size to your advantage. A small property allows you to prioritize your guests more than the average hotel. Ensure your employees receive customer service training to prioritize your customers’ experiences. This will encourage returning customers and positive reviews, which you can use to promote your business and increase brand recognition to attract future guests.
Now that you know some of the main reasons guests aren’t booking rooms at your hotel, you can use this information to target areas needing improvement. Follow these suggestions, and you can encourage more guests to stop browsing and start booking rooms.