If you are preparing to launch a website soon, there are several things that you need to make sure are in place so that this site can be well-received. A website is the first impression that many will get of the business so you need to make sure that it is the best it can possibly be. Here are some of the things that need to be in place on your site before it goes live.
You need to make sure that your site is as secure as possible before you even think of publishing it. It should have been built using HTML5, and you should have ensured that the right protections are in place every step of the way.
This can include installing an SSL certificate and ensuring that the latest in encryption is in place. You need to make sure that you create a safe space for your customers to interact in. Their personal and financial data must be kept safe at your site at all times. Ensuring that your encryption is up to date will be a big part of this.
Good Inner Links
The sitemap of your website needs to make sense and be easy to navigate. Your customers should be able to track down any piece of information they could want to know without being directed in circles or through broken links.
An example is always useful here, so take a look at the online casino NetBet as a good starting point. Their pages are all linked together properly, so browsers should be able to find what they are searching for. If your website navigation is overly complicated or does not provide answers, you are just going to end up with a poor dwell time as people click away rather than stick around.
Nothing can be more frustrating than clicking a link and seeing a “Coming Soon” sign. When building your site, it can be handy to create pages ahead of time to ensure that you are going to get the site map correct. However, it can just result in frustration for your customers if all they encounter is page after page reading “coming soon”.
You should try to ensure that as much content as possible is in place before you go live. Remember, you can always push the launch of the website back if you have to. While we should always try to meet the deadlines we set ourselves, it might occasionally be better to move the project back if it means you will have more time to finalise it.
Launching a new website will take a lot of time and effort, so you need to make sure that everything on it is as perfect as possible. There are so many factors that go into creating an amazing website so you need to make sure that you pull them together in just the right way! Your website will always speak for your business, so make sure that it is the best of first impressions.