Marcus Richards
Don’t underestimate just how much thought you need to put into the photos you use on your website if you want your site to attract visitors and attain conversions.
To help you get started, check out the following seven important tips.
Post Original Photos
If you want to create a greater impact on your website, use original photographs, not stock photos. By doing so, you make your site unique and authentic.
That doesn’t mean you can’t use any stock photos at all, but you should use them sparingly.
People are used to seeing the same images again and again because so many people use stock images for their websites. Original imagery helps your website to be bespoke and stand out from the competition.
Use Headshots and Photos of Your Workplace
If your website is business-oriented, you can generate greater customer trust and get visitors to your website more interested in you and your company by posting headshots of you and your team.
You should also post photos of your workplace to give people an inside look into your company. For instance, if you run a bakery, post pictures of baking bread and customers buying your pastries.
When you give people a visual representation of the team behind the business and your workplace environment, those people are sure to interact with your website and business more.
Choose Relevant Photos Strategically
Other than using photos of your team and your business premises, which you should use on web pages like “Meet the Team” or “About Us,” you need to give great thought to the images you choose to add to your website.
They need to be relevant to the content and you need to be strategic in your selection.
It’s important that you choose photos that are relevant to your brand, your audience, and your marketing goals.
You also need to make sure you pick images that align with your values.
So, for instance, if your website is for promoting a baby product, you can instantly engage with your target audience and tell visitors what your site is about by using a photo of a mother and baby in your header.
Never use photos for the sake of it, such as trying to fill up space. Each photo you use should have a clear purpose and a good reason for being chosen.
Always Use High-quality Photos
This tip is really important: always use high-quality photos.
That means ensuring they are high resolution, that they are sized appropriately, that they are composed or cropped correctly, and that they are aesthetically pleasing.
It’s a good idea to brush up on your photography, composition, and editing skills to ensure the photos you add to your website are always high quality.
Compress Your Photos Before Uploading Them
When you use large images on your website, it can cause web pages to take longer to load. In turn, that means you could lose valuable visitors to your website.
So, you should compress your photos before uploading them. Your website’s performance will then be improved.
Thankfully, you don’t have to compress photos one by one. Instead, you can batch compress photos using an online tool to resize hundreds of photos at the same time.
Consider Using Collages
To enhance the aesthetics of your website, consider using photo collages.
A collage is a great way of using multiple images in one picture to convey more messages to your visitors.
However, it’s important you know how to place different images together well.
Alternatively, you can use an online collage tool that creates beautiful collages automatically once you have uploaded the photos.
Colleges aren’t suitable for all industries, but they can work very well for some.
For instance, if your website is focused on travel, dozens of photos of beautiful scenery from around the world can come together really well and help viewers feel inspired.
The college approach may not work as well for industries like insurance and accounting.
The important thing is to choose ways of displaying your photos on your website that suit your niche.
Effectively Use White Space
Lastly, one of the most important tips for using photos effectively on your website has nothing to do with the images themselves. It has to do with white space. That refers to the blank spaces surrounding your photos and other content.
While placing photos closely together in a collage can often work well, the last thing you want is for your website photos to be crammed together.
Utilizing white space in the right way helps to make your photos stand out more and gain the attention they deserve.
