Emerging US Analytics Startups: Spotlight on Georgia-Based Innovations

December 19, 2023


Analytics has transformed many industries by generating insights, supporting decision making, and boosting efficiency and productivity. The analytics industry features a rich ecosystem of startups, especially in Georgia — which has become a hotspot for tech entrepreneurs in recent years. Emerging startups exploring new realms of analytics-based services are contributing to the industry’s evolution. Let’s take a closer look at some of the most notable new entrants in Georgia’s analytics scene.

Since its inception in 2020, startups have taken advantage of Georgia’s booming tech industry, favorable business climate, and thriving startup ecosystem. Describing their innovative approaches and services in analytics, these companies have made significant strides in a variety of sectors, from healthcare to retail and beyond. As part of our ongoing coverage of the industry’s leading startups, here are households scoped for Georgia-founded analytics startups established in 2020 or later.

These young companies represent the potential and diversity of Georgia’s analytics industry. By harnessing data, they are helping organizations optimize operations, create innovative solutions, and make more informed decisions. While they each have unique offerings and target different markets, they all share the common aim of leveraging data to drive business growth and success.

Pull Logic

Pull Logic, based in Atlanta, is a retail tech startup founded by Karl Swensen in 2020. Leveraging analytics, its SaaS platform helps the retail industry prevent loss due to stockouts. With proprietary predictive and AI-fueled technology solutions driven by Georgia Tech’s very own Dr. Benoit Montreuil, Pull Logic helps retailers achieve accurate demand forecasting and optimal inventory management.

Talitrix

Alpharetta-based startup Talitrix is another force to reckon within the analytics industry. Led by Justin Hawkins, Talitrix is pushing boundaries in electronic monitoring through its cutting-edge software. Its data analytics and communication tools are focused on criminal justice reform and reducing recidivism.

Vejovis Analytics

Analytics startup Vejovis Analytics from Conyers, Georgia, offers an AI-driven patient management software. The company’s community health management platform utilizes AI technology to analyze clinical data, providing predictive data models on patient health trends for healthcare professionals and organizations.

Peer Tech

Peer Tech, founded by Josh Nickell, provides valuable insights driven by data analytics for business decision making. Based in Atlanta, it has a significant imprint within the service industry.

PayDN

Atlanta-based startup PayDN blends analytics, financial services, and mobile payments to simplify and secure peer-to-peer transactions. The ingenious collaborative effort of Ariel Scroggins, Dave Allen, and Mike Arnold, PayDN has reimagined the payment infrastructure for the digital, mobile world.

Martingale Insights

With artificial intelligence and digital marketing as primary components of its business, Martingale Insights is another noteworthy analytics startup located in Atlanta, Georgia.

Bloffin Technologies

Bloffin Technologies, based in Suwanee, Georgia, offers big data and analytics solutions. This tech startup is known for comprehensive IT and software solutions driven by data analytics.

Credicove

Atlanta-based Credicove offers web development, product development, and IT solutions and demonstrates how businesses leverage data analytics across different verticals.

ShopFluency

ShopFluency from Suwanee, combines a store’s data and multiple other sources to build fact-based customer profiles. They specialize in e-commerce, marketing, and advertising.

Haley Evaluation & Research Services

Based in Atlanta, Haley Evaluation & Research Services apply analytics to develop consulting and project management solutions.

CrowdSegment

Atlanta’s CrowdSegment, which operates in the big data and IT domain, shows how harnessing data and working with analytics can unlock diverse possibilities.

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