Fredd
Corporate Event Architects is a specialized event planning and event management company offering a wide range of services tailored to our clientele. Our mission is to seamlessly turn visions into memorable experiences by focusing on creativity, innovation, and meticulous attention to detail. Our core values are client satisfaction, integrity, transparency, sustainability, and culture, which guide us in curating each event. Our team has extensive experience handling everything from logistics to destination event planning and program management to travel arrangements. We’re passionate about creating unique, impactful events that inspire and engage, ensuring our clients’ objectives are not only met, but regularly exceeded. Our ultimate goal is to provide unparalleled service that makes each event an exceptional experience, leading to lasting relationships with our clients.
Tell us about yourself?
My background brings a variety of experiences within with positions held in Operations, Sales Leadership, and Multiple Property representation. I’ve held roles with leading full-service hotels and focused service properties providing me the business acumen of strategizing for large properties as well as the hands on know-how to execute every detail needed to create a seamless event experience. Since leaving hotels I had the opportunity to move into a full-time role with an established Destination Management Company where I was able to further hone and sharpen these skills.
The development of these skills, passion for creating bespoke experiences, and knowledge I’ve gained made me decide that this was the line of work I wanted to be in and continue to grow with. In tandem, the realization while in hotels that we could be doing more with the opportunity of experiencing the surprise and delight from clients when we were able to inject that wow factor into their program really made me know I was choosing the right line of work.
If you could go back in time a year or two, what piece of advice would you give yourself?
Take the opportunity and jump sooner into the Destination Management Company role! It was something I delayed a bit due to the pandemic but should have embraced sooner.
What problem does your business solve?
Corporate Event Architects tackles the complex challenge of orchestrating successful and impactful events. Our clients often face issues such as lack of time, depth of expertise, or resources needed to plan and execute an event that aligns with their brand, engages their audience, and achieves their strategic objectives. We solve these problems by offering end-to-end event planning and management services, from initial conception to post-event follow-up. Our comprehensive approach ensures that all logistical details are seamlessly integrated and meticulously executed.
What is the inspiration behind your business?
The inspiration for Corporate Event Architects stemmed from a keen understanding of the challenges that companies often encounter when trying to host impactful and successful events. In today’s dynamic business environment, events serve as a powerful platform for companies to engage with their audience, promote their brand, and achieve strategic objectives. However, the complexities of event planning – including logistics, content creation, attendee engagement, and overall management – can be overwhelming, particularly when these tasks are not within the company’s primary area of expertise or their team is stretched thin without the resources needed to dedicate the time solely on executing the event.
Our business is designed to solve these challenges for corporations and organizations of all sizes who look to host events. We believe that no company should be hindered by these logistical obstacles from hosting exceptional events that can advance their mission and connect them with their audience. At Corporate Event Architects, our goal is to transform our clients’ visions into memorable experiences, managing all aspects of the event so they can focus on the other aspects of their program.
What is your magic sauce?
At Corporate Event Architects, our magic sauce lies in our comprehensive, client-centric approach, our commitment to innovation, and our global network of industry connections.
Here’s how we differentiate ourselves:
1. Tailored Experience – We understand that each client has unique needs, so we offer bespoke event solutions tailored to each client’s goals, brand identity, and audience.
2. Unrivaled Attention to Detail – We believe that the smallest details can make the biggest difference. We provide meticulous attention to every aspect of the event, ensuring nothing is overlooked.
3. Innovation and Creativity – We are constantly looking for fresh and innovative ways to engage audiences, leveraging the latest technology and event trends to create memorable experiences.
4. Sustainability – Recognizing the growing concern for the environment, we offer sustainable event solutions, minimizing the environmental impact of our events.
5. Global Network – We have built a vast network of reliable vendors and partners around the world, allowing us to provide seamless service no matter the location.
6. Comprehensive Services – Beyond just event planning, we offer an array of complementary services such as travel arrangements, program management, and site sourcing, making us a one-stop solution for our clients.
Our mission is to continually exceed our clients’ expectations and set new standards for excellence in the event planning industry. This commitment to delivering exceptional experiences is what truly sets us apart from the competition.
What is the plan for the next 5 years? What do you want to achieve?
Over the next five years, our vision for Corporate Event Architects is to become a global leader in the event planning and management industry.
We aim to achieve this by focusing on the following key objectives:
1. Expansion of Services – We plan to broaden our range of services to include more specialized event solutions. This could include leading sustainability platforms, immersive experiences, or high-tech interactive elements, ensuring we stay ahead of industry trends and cater to the evolving needs of our clients.
2. Global Reach – We aim to continually expand our global footprint, serving clients in different parts of the world we haven’t had the opportunity to experience.
3. Strategic Partnerships – We will seek to form and expand strategic partnerships with industry leaders and innovators. This approach ensures we continue to provide enhanced offerings and provide unique solutions for our clients.
4. Sustainable Practices – A key part of our vision is to become a leader in sustainable event planning. We will continue to enhance our sustainability practices and work towards the goal of zero waste events.
5. Building a Strong Team – We believe that our team is our greatest asset. We plan to continue investing in professional development as well as creating an environment that fosters creativity, growth, and job satisfaction.
In terms of vision, we see Corporate Event Architects not just as an event planning company, but as a creator of unforgettable experiences that inspire, engage, and resonate with attendees long after the event is over. We want our name to be synonymous with excellence in event planning, known for our innovative approach, exceptional service, and commitment to sustainability.
What is the biggest challenge you’ve faced so far?
The challenges are similar to all those that have faced the events industry. Whether COVID, economic uncertainty, or impacts of travel demand; they’ve all had an influence in the path leading up to the company’s formation and challenges we continue to face. The only way to move forward is to continue to the course and support our clients in creating memorable experiences.
How do people get involved/buy into your vision?
People can get involved in several ways. First, by simply choosing Corporate Event Architects for their event planning and event management needs. We strive to exceed expectations with every project and, in doing so, hope that our clients will become advocates for our work, sharing their experiences with others.
We also welcome collaborations with vendors, suppliers, and other industry professionals who share our commitment to creating exceptional events. Partnership opportunities are always available, and we believe that through collaboration, we can provide an even better service to our clients.
If you are a potential client or vendor who is interested in what we do and shares our commitment to excellence, we would love to hear from you. Please get in touch with us via our website or LinkedIn page to start a conversation about how we can work together to create memorable, impactful events.
