Spotlight on Pennsylvania’s Innovative Advertising Startups: Transforming the US Market

December 19, 2023

The entrepreneurial spirit is alive and strong in the heart of Pennsylvania. A host of innovative startups have been growing, particularly within the advertising space. Each company is defined by its own unique blend of technology, creativity, and strategic means of connecting brands to consumers – both local and global. This piece looks into a few standout startup companies in the Pennsylvania advertising sector that have been established in 2020 or later.

The pandemic created unique challenges for businesses across the world. Yet, the crisis also generated a wave of innovation, making room for many new startups to emerge and grow. The advertising industry, in particular, has seen a surge in digital and technological innovation as businesses turn to online solutions to reach their audiences. Pennsylvania-based startups play a crucial role in the evolution of this sector.

Let’s explore the universe of ten such startups that are changing the advertising game. Each company offers alluring services and platforms that challenge traditional marketing methods.

Use Heard

Use Heard, founded by Christopher Paterno and Ned Dana, is a cross-platform campaign management tool for musicians and artists, providing useful insights, identifying growth opportunities, and keeping track of career milestones. The Philly-based startup aims to help artists monetize their audience through various channels. You can connect with them on Twitter, Facebook and Linkedin.

AdOptics

AdOptics, led by founder Shannon Sofield, is a conversion improvement service specializing in automated A/B testing for Google Ads. Find out more about AdOptics on their Twitter, Facebook and Linkedin pages.

Digital Balance

Patrick Sandone’s Digital Balance is a marketing and SEO agency focusing on holistic practitioners. The company’s goal is to provide effective digital solutions to those aiming to heal the world. Follow them on Linkedin to stay updated.

Aspire Marketing Group

Aspire Marketing Group, founded by Aaron Marks, focuses on advertising, marketing, and sales. Find out more about Aspire Marketing Group on their Twitter, Facebook and Linkedin pages.

The Adage Marketing Group

Co-founders Adrienne Mansfield and Diana Moore established The Adage Marketing Group in Williamsport, an agency that pools together a wide array of services including advertising, brand marketing, consulting, digital marketing, and market research. Connect with them on their
Facebook and Linkedin pages.

Pocono Biz

Pocono Biz is a Stroudsburg-based agency providing services in advertising, digital marketing, email marketing, graphic design, marketing, SEO, social media marketing, and web design. You can follow them on Twitter, Facebook and Linkedin.

Hive Art Media

Philadelphia-based Hive Art Media specializes in advertising, digital marketing, email marketing, graphic design, and marketing services. Stay updated via their Twitter, Facebook and Linkedin pages.

Procket

Procket, another Philadelphia-born company, offers services in advertising, content, podcasting, and SEO. Discover more about Procket via their Linkedin page.

Leads by Lordi

Leads by Lordi is a full-service digital marketing company with a focus on SEO services in Philadelphia and the surrounding area. They also offer web design, social media marketing, ad campaign management, and business listing optimization. Follow them on Facebook for more updates.

Qhanu Inc.

Qhanu Inc., based in Pittsburgh, blends the wonders of augmented reality with e-commerce and social media advertising. To learn more about the innovative solutions by Qhanu Inc., follow their Linkedin page.

Team Wedding Marketing

Founder Marc McIntosh’s Team Wedding Marketing specializes in advertising, email marketing, and social media. To stay updated, follow them on Twitter, Facebook and Linkedin.

Despite the challenges of 2020 and beyond, these Pennsylvania-based advertising startups have found innovative ways to thrive, leveraging the power of digital technology and creative marketing strategies. As these startups continue to grow and evolve, they will undoubtedly make an impact on the advertising industry both within and beyond the Keystone State.

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