Emerging Los Angeles-Based Finance Startups Revolutionizing US Financial Landscape

January 27, 2024

The finance industry is seeing a fresh influx of innovative startups hailing from Los Angeles, California. Born in 2020 and onwards, these finance-focused new ventures are pushing the boundaries of traditional finance, diving headfirst into FinTech, Venture Capital, and Financial Services arenas. This feature will shine a light on these ambitious startups, providing insight into their founders, mission, operational industry, and more.

From companies that empower gig workers to save wisely, to ones creating new ways to build direct relationships with communities, to others breaking down barriers for cross-border investing – there is an abundant variety of ingenuity with these startups. These fascinating companies are not just broadening the scope of the finance industry but are also helping to reshape it to meet the needs of modern society.

Below are some of the noteworthy, finance-based startups from Los Angeles, proving why the city is rapidly becoming a hotbed for financial innovations.

Suma Wealth

Suma Wealth was co-founded in Los Angeles by Beatriz Acevedo and Xavier Gutierrez. The company is on a mission to engage, educate, and empower the Latinx community via a holistic approach to digital media, experiences, and FinTech. Follow them on Twitter, Facebook, and LinkedIn.

75 & Sunny

Spencer Rascoff’s startup lab, 75 & Sunny, is helping Los Angeles-based startups grow and succeed. Providing guidance, leadership coaching, marketing and PR advice, product strategy and more, the company aims to enhance the success of startups in LA and beyond.


Sunroom, founded by Ellie Day, Lucy Mort, and Michelle Battersby, is an application that empowers women with a new platform to make money. Follow what they’re up to on LinkedIn and Twitter.

Alive Ventures

John Zapolski’s Alive Ventures is a startup studio focusing on creating companies, products, and services that enrich the lives of older adults. You can connect with them on LinkedIn, Facebook, and Twitter.


Upward was founded by Osvaldo Rodriguez to create a personal financial app for gig workers. The app helps gig workers save for their taxes from their 1099 income and maximize their expense and mileage deductions. Know more about them on LinkedIn.


Co-founded by Maf Sonko and Sesie Bonsi, AidBanc, based in Los Angeles, is revolutionizing the banking, finance, and financial services industry. Check out their progress on LinkedIn.

Gift Nabü

Dani Vasquez Robles’ startup, Gift Nabü, is reinterpreting event promotion and finance by providing an easy way for parents to ask for experiences as gifts on their child’s birthday. Connect with them on LinkedIn and Facebook.

Phoetech Group

Phoetech Group, a Los Angeles-based startup, operates in stealth mode in the B2C, commercial, and finance industries.

Human IPO

Founded by Kirill Goryunov, HumanIPO is a novel platform that develops direct relationships with communities. Connect with HumanIPO on Twitter, Facebook, and LinkedIn.

JAM Fund

Justin Mateen’s venture capital firm, JAM Fund, funds visionary founders disrupting large spaces. It stands as a testament to Tinder Founder Justin Mateen’s investment insight.


Los Angeles-based Mudani is a cross-border investing app for everyday retail investors, co-founded by Daniel Mullen and Tamanna Malhotra. Known for its gamified dual-journey investing model, Mudani also offers free weekly proprietary stock games to its members and provides cash rewards to weekly winners. You can connect with Mudani on Twitter, Facebook, and LinkedIn.

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